Ads can sell anything?

The ocean of creativity emerges on the television; the serials have lesser slots than ads. As a matter of fact, ads somewhere over power the hold serials have. People remember the ad more than the product and that’s where the story begins.
Do ads actually sell the product? The answer can be subjective, objective anything because the topic in itself is so multi dimensional that u can actually not say yes or no at one place but at some places just a yes or no is enough.
Considering first how the subjective aspect of analysing the ad sales there can be so many examples to justify that it does not work. For instance the Happydent White ads; the larger than life concept and out of box thought process, but the big question gets an answer from its sales figures which did not move the graph pointers even a little. Yes the ad agency definitely got Cannes Awards for its creativity but the bottom line was; no, it did not work. The much hyped and loved cute white Zoozoo’s also dint do much for Vodafone that what it did for itself. Pug drove the Vodafone pointer behind it, and incidentally got lost in the woods where it came from.
Big money wasted but brand value intact. That’s what ads are all about for biggies the industries, isn’t it?
On the other hand ads have always worked objectively for smaller brands. As Keppler says in his one of his books on advertising basics, the new emerging brands need to make their stand in market and then the advertising plays the prime role in selling it. Hand sanitizer when launched did not click the market, simply because the concept of using some oil to kill germs on your hand was somehow difficult to convince but it did work. Products which know what their target market looks like knows where and what and how to market it. The classic example was LIFEBOY; it had to reach the rural masses and it did it. Selling the RED colour which symbolizes danger was sold to them saying ‘this was a sign of danger for the germs.’
For the products that are first of its kind and unique make the best of this. They get to be the stalwarts in this race as they get to step in the pool first.
Be the Ad the best in its design, the customers are getting brighter and smarter with every passing year. The pool is full of competition and its market is cluttered with brands and everyone wants to get noticed. Definitely they work on the theory of NO TRY WASTED.
Today’s market is a creative special and a visual delight to the glaring eye balls. It works for few,
Not they do for a few of you.
We have brains and thou we use,
products are what that matters, ads don’t do...